Casio Sheen have signed the UK's No.1 girl band The Saturdays as brand ambassadors for 2014. This is an exciting time for Casio Sheen as The Saturdays' glamorous public image goes hand in hand with core values of the Casio Sheen brand of being at the cutting edge of fashion trends.
The Saturdays were formed in 2007 after holding auditions to form the group. They released their debut single in 2008 which resulted in band achieving their first top ten hit. Their music style is predominantly pop however they have also experimented with other styles.
"Bringing The Saturdays on board as ambassadors was a natural choice because they genuinely reflect the values of the Sheen brand. The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures is both inspirational and accessible. We know this will resonate strongly with our target audience." She adds “The ladies market is a huge growth area for us, and Casio Sheen’s unique combination of fashion-inspired styling and technological excellence is designed to meet the needs of modern women's lives”.Jennifer Kelly, Senior Product Marketing Manager, Casio Sheen
“We were thrilled when asked to be the brand ambassador’s for Casio Sheen. The brand is known for adding elegance and glamour to an outfit and we love dressing up and feeling stylish, so it was just right for us! The new range has a colourway to suit every outfit, ideal for the girl who loves to accessorise.” The Saturdays.
Being official ambassadors for Casio Sheen, they will feature prominently in all future advertising campaigns and are set to make numerous personal appearances to launch new collections in-store.
The Casio Sheen watches collection features a trendy watches including rose gold, diamond set and white timepieces.