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Swatch watches are great affordable Swiss Made watches.

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The name of the brand Swatch watches is synonymous with an excellence few can match. Since its founding in 1983, Swatch watches have been the king of watch design. With a name coined by Nichole King - meaning 'Second Watch' - Swatch is the most recognisable watch brand in the world. They became an instant fashion icon when they first came out in the 80s and still retain their legendary status. With the backing of celebrities such as Simon Cowell, Swatch watches are continually relevant. Each Swatch watch carries with it the weight of premiere Swiss style and the status of being one of the world's most popular brands. These Swiss watches were first brought into the limelight by marketing consultant Franz Sprecher. They've remained a hot property in the world of fashion ever since. With their celebrity backing, Swatch watches are cultural icons on their own. From Biel Mean Time/Swatch Internet Time (Swatch's way of measuring time on an international scale for the internet) to hydrogen fuel powered cars, Swatch has been part of some of the more incredible ideas of the twentieth and twenty-first centuries. It's their watches, though, which are truly fantastic. Swatch watches are available in a range of styles and types. They offer a diverse series of watches, from diving watches and watches which can connect to the internet to children's watches. Fashionable and durable, there's a Swatch for everyone, whatever your style, budget or hobbies. Having been Official timekeepers of the Sydney, Atlanta and Beijing Olympics, they passed the torch to their subsidary company Omega for the London 2012 Olympics. Swatch watches have a long history of sports sponsorship and a matching variety of watches for nearly every sporting event, from cycling to diving. No matter what your watch is enduring, a Swatch watch can take it.
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