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Swatch Watches

Watches

Swatch launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, freestyle motocross and mountain bike dirt jump. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

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The name of the brand Swatch watches is synonymous with an excellence few can match. Since its founding in 1983, Swatch watches have been the king of watch design. With a name coined by Nichole King - meaning 'Second Watch' - Swatch is the most recognisable watch brand in the world. They became an instant fashion icon when they first came out in the 80s and still retain their legendary status. Each Swatch watch carries with it the weight of premiere Swiss style and the status of being one of the world's most popular brands. These Swiss watches were first brought into the limelight by marketing consultant Franz Sprecher. They've remained a hot property in the world of fashion ever since. With their celebrity backing, Swatch watches are cultural icons on their own. Swatch was established in 1983 by Nicolas G. Hayek and is today a leading Swiss watch and jewellery maker considered as one of the world's most innovative brands. The first Swatch watch produced in 1983 surprised everyone with its spirited design, pioneering technology and consequently momentous success. Over the decades the brand has gone from strength to strength; there truly is a Swatch for everyone. Swatch watches are available in a range of styles and types. They offer a diverse series of watches, from diving watches and watches which can connect to the internet to children's watches. Fashionable and durable, there's a Swatch for everyone, whatever your style, budget or hobbies. Having been Official timekeepers of the Sydney, Atlanta and Beijing Olympics, they passed the torch to their subsidary company Omega for the London 2012 Olympics. Swatch watches have a long history of sports sponsorship and a matching variety of watches for nearly every sporting event, from cycling to diving. No matter what your watch is enduring, a Swatch watch can take it.
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